During my time at R/GA, I worked on several Nike projects, spanning Nike Running, Nike Basketball, and Nike+ initiatives. Here are a few of the ideas that came out of that time.
CLIENT
Einride offers a cutting-edge transportation system that moves your goods from A to B faster, smarter, and cleaner than ever. Whatever you need to transport, it's all-electric. The platform includes both digital and physical products, such as electric vehicles, autonomous electric vehicles, charging stations, and an integrated software that optimizes every aspect of the journey to enhance productivity while reducing emissions.
INSIGHT
Einride’s offering of an integrated platform can be hard to explain, but it’s exactly what’s needed to revolutionize the road freight industry. So we needed a simple, tangible way to show the benefits of Einride’s products – something people could easily relate to and that would let them experience the smartness firsthand. So we decided to put a complex system on tap – and serve it ice cold.
IDEA / INNOVATION
We launched Electric Beer–a limited-edition cold one, transported 100% electric. By scanning the QR code on the can, people unlocked the full transportation journey and the technology behind it, making the benefits of electric transport visible and easy to understand. Promoting both Einride's smart road freight solutions and highlighting Carlsberg Sweden's (Einride's client) journey to a more sustainable way of transporting their goods. By scanning the beer's QR code – each can became an educational tool, revealing how routes, charging, and emissions where optimized by einrides technology – proving a better option is already here and available today. Did we create the best-transported beer in the world? Probably.
NIKE PLUS
Powerd byt teh Nike plus platform it generated a lot of data and we used that wto build campaings to live in social media. it was quite new at theime and facebook awsa the leading social platform.
IDEA
We created challengs for runners to be able to digtially be able to conquer teh world.