BACKGROUND
I’m originally from Stockholm, Sweden, where I was born and raised. Early in my career I felt a strong pull to explore opportunities beyond my home country, which led me to move to the United States. I spent nearly a decade living and working in New York City, collaborating with some of the industry’s most respected agencies including R/GA, McCann, and helping start MING (later acquired by MDC Partners).
During that time, I worked on innovative campaigns for globally recognized brands such as Nike, Converse, Ikea, Polaroid, Bacardi, Chevrolet, Coca-Cola, Volvo, and Google. Much of the work combined PR-driven ideas, technology, and design to create campaigns that stood out and pushed creative boundaries.
After the US, I returned to Sweden, where I’ve worked both agency-side and in-house with forward-thinking companies and startups, including Doconomy, AKQA, and Einride. These experiences have shaped my approach to building impactful ideas that connect with audiences and drive global business value.
My work has been recognized at leading industry awards including Cannes Lions (Grand Prix and Gold), The One Show, Clio Awards, D&AD Yellow Pencils, and the ADC.
Contact: rasmus.keger@gmail.com
CURRENT POSITION
As Chief Creative Officer at Navisalma, I lead the creative vision and direction across the company and its portfolio, working at the intersection of business, brand, strategy, design, and technology.
My role is to turn ambitious business strategies and frontier technologies into compelling brands, products, and experiences that create real business value. A brand is the sum of all touchpoints and therefore we have built a team that cover billboard to button.
A key part of my responsibility is building the right environment, culture, and teams for breakthrough creative work to happen. Bringing together talent across disciplines, challenging conventional thinking, embracing emerging technologies, and establishing a shared ambition for creative excellence.
I work closely with founders, business leaders, and creative teams to connect long-term vision with execution, balancing strategic leadership with hands-on involvement in the work that matters most.
Ultimately, my ambition is to help build the next generation of globally relevant companies - businesses that don't just succeed financially, but become iconic brands with exceptional products and experiences that people care for.
COMPANIES
R/GA (NEW YORK)
MCCANN (NEW YORK)
MING (NEW YORK)
EDELMAN (SWE)
IGNITE (SWE)
DOCONOMY (SWE)
AKQA (SWE)
EINRIDE (SWE)
NAVISALMA DESIGN (SWE)
AWARDS
HONORED AT EVERY MAJOR MARKETING AWARD SHOW INCLUDING GRAND PRIX & GOLDS CANNES LIONS. YELLOW PENCILS D&AD. GOLDS AT THE ONE SHOW. GOLD AT THE CLIO AWARDS. GRAND PRIX & GOLD AT THE EUROBEST.
CLIENTS
NIKE BASKETBALL / NIKE RUNNING / NIKE+ CONVERSE / GOOGLE / EINRIDE / EQT / VOLVO / CHEVROLET / BACARDI / IKEA / COCA COLA DOCONOMY / CHAPSTICK / SWEDISH MATCH / COOP / POLAROID / SMITH EYEWEAR / BRICKELL CITY CENTRE – SWIRE PROPERTIES / LEGORA / ABUNDRY / GREENELY + MORE
CANNES LIONS
GRAND PRIX – SDG 2021
GOLD - CANNES LIONS, PR
GOLD - CANNES LIONS, PR
BRONZE - CANNES LIONS, PR
BRONZE - CANNES LIONS, MEDIA
BRONZE - CANNES LIONS, CYBER
BRONZE - CANNES LIONS, CYBER
SHORTLIST - CANNES LIONS, PROMO & ACTIVATION
SHORTLIST - CANNES LIONS (CREATIVE DATA)
SHORTLIST - BUSINESS TRANSFORMATION
SHORTLIST - DIRECT
SHORTLIST - DIRECT
ONE SHOW
GOLD - ONE SHOW ENTERTAINMENT
GOLD - ONE SHOW ENTERTAINMENT
GOLD - ONE SHOW STUDENT CLIENT PITCH
GOLD - ONE SHOW STUDENT INTEGRATED
GOLD - IP & PRODUCTS: EXPERIMENTAL / INTERNAL PROJECTS / R&D
GOLD - BEST IN DISCIPLINE IP & PRODUCTS: EXPERIMENTAL
SILVER - ONE SHOW CC ONLINE
SILVER - 2030 CALCULATOR
FINALIST - ONE SHOW INTERACTIVE
BRONZE - ONE SHOW INTERACTIVE (MOBILE UX)
BRONZE - 2030 CALCULATOR
BRONZE - 2030 CALCULATOR
FINALIST - ONE SHOW INTERACTIVE
MERIT - ONE SHOW INTERACTIVE (DIRECT / MOBILE)
MERIT - ONE SHOW INTERACTIVE
MERIT - ONE SHOW INTERACTIVE
MERIT - ONE SHOW INTERACTIVE
FUTURE LIONS
GOLD - CANNES FUTURE LIONS
FINALIST - CANNES FUTURE LIONS
CLIO AWARDS
GOLD - CLIO, INTEGRATED
BRONZE - CLIO, INTERACTIVE
BRONZE - CLIO, CONTENT & CONTACT
FINALIST - CLIO, INTERACTIVE
TIME MAGAZINE
TIME Magazine’s 2022 Best Inventions – 2030 Calculator
YOUNG GUNS AWARDS
YOUNG GUNS OF THE YEAR - YOUNG GUNS 2012
GOLD - YOUNG GUNS, DIGITAL, VIRAL
GOLD - YOUNG GUNS, DIGITAL, DIGITAL VISION
SILVER - YOUNG GUNS, PR, BEST USE OF SOCIAL MEDIA
WINNER - YOUNG GUNS, 20GUNS
WINNER - YOUNG GUNS, 20GUNS
RUNNER-UP - YOUNG GUNS OF THE MONTH, JANUARY
RUNNER-UP - YOUNG GUNS OF THE MONTH, MAY
EUROBEST
GRAND PRIX 2020
GOLD 2020
SILVER - EUROBEST (MEDIA) IKEA
BRONZE - EUROBEST COOP
SHORTLIST – ELECTRIC BEER
NEW YORK FESTIVALS
FINALIST - NEW YORK FESTIVALS, DIGITAL
FINALIST - NEW YORK FESTIVALS, AVANT GARDE
BRONZE - NEW YORK FESTIVALS, DIGITAL
FACEBOOK STUDIO AWARDS
BRONZE - FACEBOOK STUDIO AWARDS
FINALIST - SXSW INTERACTIVE, MUSIC
DANISH INTERNET AWARDS
GOLD - DANISH INTERNET AWARDS (RETAIL) IKEA
GOLD - DANISH INTERNET AWARDS (BEST USE OF MOBILE TECHNOLOGY) IKEA
FINALIST - DANISH INTERNET AWARDS (MOBILE PLATFORM) IKEA
SABRE AWARDS
GOLD - OLD MILK COOP
GOLD - OLD MILK COOP
GLOBAL SABRE AWARDS
2019 GLOBAL SABRE AWARDS WINNERS - OLD MILK COOP
CREATIVE CIRCLE AWARDS
SILVER - CREATIVE CIRCLE AWARDS (DIRECT AND PR / DIRECT) IKEA
SHORTLIST - CREATIVE CIRCLE AWARDS (DIGITAL /
BRAND DRIVEN APPS AND UTILITIES) IKEA
LONDON INTERNATIONAL AWARDS
GOLD - LONDON INTERNATIONAL AWARDS, DIGITAL
SILVER - LONDON INTERNATIONAL AWARDS, DIGITAL
FINALIST - LONDON INTERNATIONAL AWARDS, DIGITAL
D&AD
YELLOW PENCIL
YELLOW PENCIL - 2030 CALCULATOR
GRAPHITE PENCIL 2030 CALCULATOR
WOOD - 2030 CALCULATOR
GRAPHITE PENCIL DIRECT RESPONSE/DIGITAL
WOOD PENCIL / DIGITAL ADVERTISING / USE OF SOCIAL MEDIA
WOOD PENCIL / CUSTOMER EXPERIENCE TRANSFORMATION
WOOD PENCIL WOOD PENCIL / IMPACT / ADVERTISING/BRANDS
WOOD PENCIL WOOD PENCIL / DIGITAL DESIGN / SERVICE DIGITISATION
WOOD PENCIL WOOD PENCIL / DIGITAL DESIGN / CREATIVE USE OF DATA SHORTLIST SHORTLIST / DIGITAL / CREATIVE USE OF DATA
SHORTLIST SHORTLIST / DIGITAL / CREATIVE E-COMMERCE
SHORTLIST SHORTLIST / DIRECT / DIRECT INNOVATION
IN-BOOK (BRONZE) - D&AD, INTERACTIVE
WEBBYS
GOLD - PEOPLE'S CHOICE - WEBBY AWARDS
GOLD - PEOPLE'S CHOICE - WEBBY AWARDS
WEBBY AWARDS - NOMINATION (WEBSITES / SPORTS)
NOMINATED - WEBBY'S, BEST USE OF SOCIAL MEDIA
NOMINATED - WEBBY'S, EXPERIMENTAL AND INNOVATION
COMMUNICATOR AWARDS
GOLD - COMMUNICATOR AWARDS (WEBSITES / EXPERIMENTAL)
SILVER - COMMUNICATOR AWARDS (WEBSITES / EXPERIMENTAL)
FWA
FWA SITE OF THE DAY - JUNE
ART DIRECTORS CLUB
GOLD - ART DIRECTORS CLUB, DIGITAL
W3 AWARDS
SILVER - W3 AWARDS - SPORTS
EPICA
GOLD - EPICA (APPS) IKEA
BRONZE - EPICA (PROMOTIONS & INCENTIVES BRONZE) IKEA
BRONZE - EPICA (MEDIA INNOVATION) IKEA
THE BIG WON
TOP 10 PR CAMPAIGNS 2012 - THE BIG WON
CREATIVE REVIEW
CREATIVE REVIEW THE ANNUAL SELECTED
YCN
WINNER - YCN AWARDS