The Electric beer is a limited-edition collaboration between Einride and Carlsberg, celebrating Carlsberg’s transition to electric road freight in Sweden. Transported entirely by electric trucks, the can goes beyond just being a regular beer can — it educates consumers about the cutting-edge, emission-free technology behind every mile.
CLIENT
Einride offers a cutting-edge transportation system that moves your goods from A to B faster, smarter, and cleaner than ever. Whatever you need to transport, it's all-electric. The platform includes both digital and physical products, such as electric vehicles, autonomous electric vehicles, charging stations, and an integrated software that optimizes every aspect of the journey to enhance productivity while reducing emissions.
PROBLEM
Road freight has remained unchanged for 70 years. With transportation responsible for 8% of global CO₂ emissions, we need to rethink the the foundation. Carlsberg is one of Einride’s clients and they are now electrifying their routes in Sweden. Going from Diesel to Electric Road freight.
IDEA / INNOVATION
To mark this commitment, Einride and Carlsberg launched a limited-edition product—The Electric Beer. Not only is it transported 100% electrically, but the can also unlocks the full transportation journey, revealing the technology behind every step. The can served as an educational tool, enlightening beer enthusiasts and inspiring businesses to adopt intelligent, emission-free logistics.
