With experience at renowned tech startups, global advertising agencies, and PR firms—and crafting campaigns for brands like Nike, Volvo, and Polaroid—I’m here to help you create standout work. These sessions cover building brand strategies, generating bold creative concepts, and effectively packaging ideas. Whether you’re a startup, an ad agency, an established company, or a creative school aiming to help students create a standout portfolio. Shoot me an email.
FOR PROFESSIONALS
B2B marketing doesn’t have to be boring. In fact, the most successful B2B brands borrow their best moves from B2C. This class shows you how to bring consumer-level creativity, design, and boldness into business-to-business communication.
We’ll explore how to capture attention in a world where your audience is distracted by everything from breaking news to the an album release of their favorite artist. You’ll learn how to create memorable, likable brands that stay top of mind through every touchpoint.
Master generating numerous ideas quickly with this technique, ideal for strategy-rooted solid concepts and igniting creativity promptly. In the initial class, we'll learn and practice this method together. We'll choose a product to promote, form groups, and dive into idea generation at speed.
We'll review them collectively, and pressure test them if they are worth to developing further. Whether you enjoy solo or group work, this technique is an invaluable tool.
Ideal for founders, marketers, creatives and strategists.
Facts don’t have to be flat. IYou’ll learn how to turn dry information into something engaging, memorable, and full of spark. Using creative thinking, storytelling tools, and real-world examples, we’ll explore how to reframe facts into compelling narratives, visuals, or experiences—whether it’s data, history, or product details. Perfect for anyone who wants to make ideas impossible to ignore.
Ideal for founders, marketers, creatives and strategists.
Paid marketing buys attention. Earned media makes people care.
In this class, we’ll break free from pay-to-play tactics and show how PR-driven ideas can outsmart any ad budget. You’ll learn how to create stories that journalists chase, how to spark conversations that spread on their own, and how to turn cultural relevance into lasting brand value. Through case studies and hands-on exercises, we’ll prove why earned media isn’t just cheaper—it’s stronger and longer-lasting.
Ideal for founders, marketers, and creatives tired of feeding the ad machine.
FOR STUDENTS
Learn portfolio building in two classes with hands-on guidance. With over 15 years of experience and exposure to countless portfolios, I'll guide you on creating an impressive portfolio from scratch. We'll discuss what to include, the optimal format, and even ways to expedite the process. I'll showcase examples of both exceptional and subpar portfolios, and highlight differences between Sweden and the USA. Addressing crucial questions like the number and type of cases to feature, we'll decode what Creative Directors seek. The first session covers basics and initial steps, analyzing portfolios, including mine. For the second session, prepare a draft and a plan for refining your portfolio. Despite potential stress and anxiety, the key is to start, and we'll kick off the journey together.
Learn a powerful technique to come up with a huge number of smart, strategic ideas in a short time – perfect for kickstarting any creative process. In this class, I’ll teach you how to apply this method to any brief. It works well solo, but even better in a group setting. We’ll go through the technique together, choose a product to promote, and break into teams to start generating ideas. You’ll come back with a ton of ideas. We’ll review them ij group, pick the strongest, and you’ll continue developing those. The goal: a portfolio-worthy case or even an award entry. Beyond that, you’ll gain a skill that’s incredibly useful as you begin your creative career.
This class guides you in choosing the right work environment: in-house, start-up, advertising agency, or freelance? Drawing from my experience across various company types, we'll explore their pros and cons, tailoring a path based on your goals.
We'll delve into essential questions: Where should you aim to work for awards, better pay, work-life balance, or stability in a dynamic industry? I'll share my successes and failures, shedding light on what works and what doesn't, to help you navigate your career effectively.
In one focused session, you'll clarify your professional path through group discussions and personalized planning. It's about empowering you to kickstart your journey in the right direction and creating a career path for ongoing relevance.