The Nike Free shoe is nike's most flexible shoe that is worn by a variety of athletes in different sports. For the launch of the new model we decided to put these sports head to head, in the Nike Free Arena. The first ever battle ground where any sport could go head to head and show their best move.
CLIENT
Nike and the launch of the Nike Free Shoe.
PROBLEM
The Nike Free Sneaker shoe is a sneaker that is very flexible and with the different levels of flexibility of different models - this shoe is basically for ever person en for every kind of sport. Great, when it comes to the product, but not the ideal when it comes to creating a campaign - that should target everyone in any sport.
IDEA
For the first time ever we put athletes from any sport in the same Arena - The Nike free Arena. They went head to head and did one move each. Then it was up to the people to cast their vote on the winner.
We created a digital Arena to promote a new Nike Free shoe release globally. In the Free Arena, athletes who would otherwise never go head-to-head were put in direct competition with each other, with the online community voting to choose the winners. Voters were then invited to get in on the action by submitting their own videos to the Free Arena Facebook page, and sounding off on their favorites.
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