THE PHASE OF THE COMPANY
As a relatively new startup, Einride is currently in a pivotal phase of growth. With its innovative approach to digital, electric, and autonomous shipping technology, Einride is poised to revolutionize the transportation industry. Setting clear brand guidelines at this stage is paramount for Einride's continued success and expansion. These guidelines will not only ensure consistency in messaging and visual identity but also help solidify Einride's positioning as the world's leading provider of sustainable freight mobility solutions. By establishing a strong and recognizable brand, Einride can effectively communicate its values, mission, and unique offerings to customers, partners, and stakeholders. As the company continues to scale and evolve, having cohesive brand guidelines will serve as a guiding beacon, steering Einride towards achieving its long-term objectives and maintaining its competitive edge in the market.

OUTPUT
In my role as Head of Creative, I've been deeply involved in many aspects of our company's marketing and branding. This includes creating engaging content for social media to boost our online presence, planning marketing campaigns carefully to help the company grow, and leading the redesign of our website to make it reflect our brand better and be more user-friendly.

I've also organized events to connect with our target audience and strengthen our brand in the market. Through workshops and other activities, I've worked hard to build a strong brand identity that stands out and resonates with our customers.

A big part of my role is managing a team of eight people. I guide them, encourage teamwork, and make sure everyone is working toward the same goals. Together, we've achieved great things, furthering our company's mission and succeeding in a competitive industry.