Altitude Drop is a groundbreaking ski film that has made history as the first of its kind to launch at an elevation of 10,000 feet.
CLIENT & BACKGROUND
General Snus is a Swedish brand that has long been favored by aficionados in the ski community for its spit-less tobacco products. In order to successfully launch the brand in the United States, our team was tasked with creating a dynamic and engaging marketing campaign that would capture the attention and interest of ski enthusiasts across the country.
IDEA
This ski film takes you on a thrilling ride through the breathtaking snow-capped peaks of the world's most majestic mountain ranges. With stunning cinematography and heart-stopping action, it captures the sheer adrenaline and excitement of skiing. But for the launch of the film we decided to reinvent the movie debut.
Rather than just posting it to YouTube alongside a mountain of ski films, we gamified the watching process the only way we knew how: by making skiers show their love for the sport.
Altitude Drop was an experience that made passionate skiers prove their altitude to unlock the epic ski film. To kick it off, the film launched at the 10,000 ft. And over the course of a week it carved its way down the mountain, dropping hundreds of feet everyday. To unlock the film, all skiers had to do was prove that their altitude matched or surpassed the film’s current altitude.
